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Introducing WelchU
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Meeting kids where they are... online.
I N S I G H T
Children ages 8 to 18 spend 44.5 hours per week on screens—more than any other activity besides sleeping.
When Welch’s goes virtual, it creates an opportunity to make healthier snacking choices more accessible to kids online.
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But in a digital world that demands engagement, it needs more than just promotion—it must offer an interactive, fun experience that connects kids to smarter snack options.
I D E A
To engage kids in the digital world, to help them make healthier choices through fun and accessible interactive experiences.
The online platform will focus on teaching essential life skills like counting, reading, creativity, social skills, and teamwork through engaging mini-games.
These skills will be tied to key nutrition goals, such as eating a variety of fruits and vegetables, making healthy food choices, and fostering social awareness around food. By connecting education with nutrition, the platform empowers kids to make smarter food choices while developing valuable life skills.
I M P A C T
In a world with limited access to healthy food, kids are empowered to make better choices and develop life skills through interactive learning.
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Take the Extra 5.
A simple pause to recharge and boost focus.
I N S I G H T
We constantly feel pressure to do more and stay busy.
In a world filled with constant pressure to do more, taking a brief, intentional pause—just five minutes—can significantly enhance focus, productivity, and overall well-being,
I D E A
Taking a brief, intentional pause—just five minutes—can boost focus, productivity, and well-being.
By offering mindful resets through guided meditations at work, time management tools for students, and motivational support for athletes, the campaign encourages people to "take the Extra 5" and use these moments to recharge, refocus, and improve their overall performance.
I M P A C T
A reason to reset and stay on track.
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